About the lecturer
I am interested in global cultural and social phenomena. I received an M.A. in sociology from Columbia University, New York, and a Ph.D. in communications from Goldsmiths, University of London. Building upon these foundations, I have been conducting ethnographic research on topics such as culture, media, race and ethnicity, gender, the production of art, and labor in New York, London, Paris, and Tokyo. Website: |
![]() Assoc. Prof. Yuiko FUJITA
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Video Introduction
Culture, Media and Society in Japan
Syllabus
1 | Subject | Culture, Media and Society in Japan |
2 | Field | Communication Studies, Media and Cultural Studies, Anthropology, Sociology |
3 | Key words | Media, Gender, Race and Ethnicity, Popular Culture, Youth, International Migration, Japan |
4 | Global Unit | 1 |
5 | Lecturer | Yuiko FUJITA |
6 | Period | June 23 - 27, 2025 |
7 | Time | 13:00-14:30, 15:00-16:30 (Japan Standard Time) |
8 | Lecture style | In-person (on Hongo Campus) |
9 | Evaluation Criteria | Excellent (S) 90–100£¥; Very good (A) 80–89£¥; Good (B) 70–79%; Pass (C) 60–69%; Fail (D) 0–59£¥ |
10 | Evaluation methods | Attendance/participation 40% Presentation 30% Final project 30% |
11 | Prerequisites | No prior knowledge about the subject is required. Students must be willing to engage in discussions. |
12 | Contents | Purpose Students who successfully complete this course will be able to do the following: - Understand basic theories, concepts, and research methodology on media, communication, and cultural studies. - Apply these conceptual tools to explain social phenomena and everyday life in Japan. - Critically discuss current social problems in Japan. Description This course offers an in-depth exploration of Japanese society, high culture, popular culture, and media, set within the context of global social dynamics. Students will engage with theories, concepts, and methodologies from media and cultural studies, communication, anthropology, and sociology, utilizing an interdisciplinary approach to examine various aspects of daily life in Japan. Focusing on art and fashion, urban culture, popular culture, and the phenomenon of idols and fandom in Japan, this course will guide students in understanding how Japanese national identity is constructed through these mediums. Students will study the development and transformation of ethnic communities in the Tokyo metropolitan area and analyze how the global spread of Japanese media, including anime and games, impacts diverse audiences and popular cultures worldwide. In each class, the lecturer will present core ideas and concepts, followed by group discussions that encourage critical engagement and analysis among students. To reinforce classroom learning, field trips are scheduled for each major topic. Students will visit an art exhibition and/or a museum in Ueno, explore fashion districts, experience subcultural hubs in Akihabara, and tour an ethnic community and other symbolic locations around Tokyo. These field trips offer students an immersive experience, allowing them to observe firsthand the cultural dynamics they study in class. Interaction with Japanese university students will also be organized to foster cross-cultural exchange. Through this course, your will gain invaluable experiences and insights that will enrich your understanding of Japanese culture and society. Schedule 1: Introduction 2: Japanese Culture and Society 3: Art and Fashion 4: Fieldwork 5: Urban Culture 6: Fieldwork 7: Popular Culture 8: Fieldwork 9: Idols and Fandom 10: Presentation Assignments (1) 20-minute group presentation on a final project (2) Final group project |
13 | Required readings | Will be provided during the course. |
14 | Reference readings | Will be provided during the course. |
15 | Notes on Taking the Course | - |
´ºÓêÖ±²¥app Global Unit Courses (GUC)
International Education Promotion Group, Education and Student Support Department
´ºÓêÖ±²¥app, 7-3-1, Hongo, Bunkyo-ku, Tokyo 113-8652 JAPAN
For inquiries regarding GUC, kindly direct them to the following email address:
utokyo-guc.adm(at)gs.mail.u-tokyo.ac.jp *Please change (at) to @
International Education Promotion Group, Education and Student Support Department
´ºÓêÖ±²¥app, 7-3-1, Hongo, Bunkyo-ku, Tokyo 113-8652 JAPAN
For inquiries regarding GUC, kindly direct them to the following email address:
utokyo-guc.adm(at)gs.mail.u-tokyo.ac.jp *Please change (at) to @